TEXAS - OCTOBER 2026
About
Bordeaux Restaurant Month is an October celebration of Bordeaux wines at leading restaurants across Texas. Participating restaurants showcase the breadth of Bordeaux, including reds, dry whites, rosés, and Crémant, through by-the-glass pours, curated flights, food pairings, and bottle list features, while receiving marketing support, staff training, and promotional materials from Bordeaux Wines.
Complimentary Bordeaux wine training, educational materials and tasting resources, a staff sales incentive program with gift card prizes, and ongoing support from Bordeaux Ambassadors.
An exclusive consumer sweepstakes tied to Bordeaux purchases, encouraging guests to explore and try Bordeaux wines throughout October.
An $800 stipend to help offset the cost of promotional materials supporting your restaurant's participation.
Featured placement on the Bordeaux Restaurant Month website, local PR and media support, and a geo-targeted consumer marketing campaign.
Showcase Bordeaux by the glass, build food pairings, feature curated flights, and highlight Bordeaux on your bottle list.
Registrations are accepted first-come, first-served. Register early to secure your spot.
Criteria
Criteria are consistent with the standards of the global Bordeaux Wine Month program. Confirm you can meet all of the following before registering.
Incentives
We have incentives for both your guests and your team to make Bordeaux Restaurant Month a success for everyone.
Guests who complete a short survey about their Bordeaux Restaurant Month experience are entered to win one of two $1,000 Air France flight vouchers. Encourage guests to ask their server about Bordeaux and share their feedback for a chance to win.
The top selling staff member at each participating restaurant will win a wine retailer gift card. Encourage your team to recommend Bordeaux wines throughout October, the more they sell, the better their chances of winning.